Marine Stewardship Council
Rebranding the Marine Stewardship Council represents a renewed commitment to ocean sustainability, transparency, and consumer trust. The refreshed visual identity brings clarity and relevance to a new generation of conscious consumers, while honoring MSC’s legacy as a global leader in sustainable fishing. Through updated typography, color palette, and visual language, the new brand system reflects the dynamic relationship between people, seafood, and the sea — emphasizing traceability, accountability, and marine conservation in every detail.
What I Did
Brand Strategy, Visual Direction, Application Design
Brand Guideline
Website
App
Brand Guideline
Website
App