MUYU Kaoliang Liquor
Create a concept that honors Kaoliang’s heritage while appealing to
contemporary tastes, and also create stylized, geometric patterns
inspired by traditional Taiwanese motifs, simplifying the designs to
give them a sleek, modern feel. The goal was to combine traditional and modern design that
would appeal to both young and old alike, and its Special
packaging or limited-edition bottles, which can attract the
attention of collectors. Each limited edition design has its own
characteristics and is often the only design of that year, making
the bottle itself collectible.
What I Did
Cultural Packaging / Alcohol Branding
The warm reds and earthy tones of the temple interiors and exteriors
symbolize spirituality, respect for heritage, and the architectural grandeur
of Taiwanese temples, which are central to cultural and religious life.