William-Sonoma UI Redesign
Redesigned the William Sonoma homepage with a focus on clarity, warmth, and modern elegance—reflecting the brand’s premium kitchen lifestyle identity. The new layout emphasizes seasonal campaigns, intuitive navigation, and high-impact visuals to enhance both product discoverability and storytelling.
Key enhancements:
- Refined the type hierarchy and spacing for improved legibility
- Reorganized product categories for smoother browsing
- Maintained brand consistency while elevating digital presence for modern users
Key enhancements:
- Refined the type hierarchy and spacing for improved legibility
- Reorganized product categories for smoother browsing
- Maintained brand consistency while elevating digital presence for modern users
What I Did
Luxury retail/ Intuitive e-commerce